SIA - SNOWMAN

Released: November 9, 2017

Charted:  UK: #27 

"Snowman" is a Christmas-themed song by Australian singer-songwriter Sia. It was released as the second single from her eighth studio album, "Everyday Is Christmas", which came out in 2017. The album features original holiday songs written by Sia and producer Greg Kurstin.

The lyrics of "Snowman" use metaphorical language, likening a relationship to building a snowman. The song conveys a sense of impermanence and the idea that, like a snowman, relationships might not last forever. Despite the chilly and transient nature of the metaphor, the song maintains a whimsical and festive feel, fitting the holiday theme of the album.

The music video for Sia's "Snowman" was released on 30 October 2020, featuring claymation. It provides a whimsical visual representation of the song's themes, using animated characters to convey the narrative. The claymation style adds a charming and nostalgic touch to the video, enhancing the winter and holiday atmosphere.

Additionally, a part two of the music video was released on 22 December 2022, extending the storytelling and creative elements associated with the song. This continued engagement with the music video contributes to the overall appeal and longevity of the song's presence in the digital space.

The Snowman Challenge on TikTok gained popularity as users attempted to sing an entire verse of Sia's song "Snowman" in one breath. The challenge likely gained traction due to the whimsical and catchy nature of the song, along with the festive theme that aligns with the holiday season.