ICONA POP - I LOVE IT

Released: May 9, 2012

Charted:  US: #7    UK: #1 (1 week)

"I Love It" is a song by Swedish duo Icona Pop, featuring vocals from British singer Charli XCX. Released in May 2012 as a digital download in Sweden, the song peaked at number two on the singles chart. It was included in Icona Pop's debut studio album, EP, and international album. Charli XCX, Patrik Berger, and Style of Eye co-wrote the song, with production by the latter two.

"I Love It" reflects a period of financial struggle and heartbreak for the Icona Pop duo, who were living in London at the time without much to their name. This frustration, anger, and heartache is evident in the song's energetic beats and lyrics, making it a very honest expression of their emotions during that time.

Charli XCX shared how her collaboration with Icona Pop on "I Love It" came about during a writing session with Patrick Berger in Sweden. She quickly wrote the song in just half an hour but felt it wasn't the right fit for her as an artist. When Icona Pop heard the song a few weeks later, they loved it and put their own twist on it, ultimately turning it into the hit we know today.

The music video was directed by Fredrik Etoall and shot in a day in Paris by friends of the band. It features Jawo and Hjelt performing for a lively crowd, interspersed with backstage and after-party scenes. Outdoor shots show the duo wearing homemade fringed jackets. Charli XCX does not appear in the video.

"I Love It" served as a cathartic release for the Icona Pop duo, doubling as a kiss-off to their then-boyfriends. Fueled by frustration and heartache, the song became a platform for expressing their anger and disappointment. Today, they humorously acknowledge the inspiration their exes provided, greeting them with a knowing smile when they cross paths.